Philanthropy
October 10, 2024
Gen Y and Z affluent consumers are more values-driven than the previous generations
By Luxury Marketer Intelligence
The vast majority – 91 percent – of affluent U.S. consumers donate to charity, but giving motivations, priorities and strategies vary by generation and gender.
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","iv":"c5927ed202541d135fa76f9d639e8707","s":"7c933ccaebb273cb"}
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