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Philanthropy

Generational, gender divides in charitable giving among affluent US consumers

October 10, 2024

Gen Y and Z affluent consumers are more values-driven than the previous generations Gen Y and Z affluent consumers are more values-driven than the previous generations

 

By Luxury Marketer Intelligence

The vast majority – 91 percent – of affluent U.S. consumers donate to charity, but giving motivations, priorities and strategies vary by generation and gender.

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. Webinar Oct. 9: Why AI is key to luxury's future
  6. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  7. How to advise your audience without wagging your finger at them?
  8. 1 week left – Countdown begins for Luxury Outlook Summit New York
  9. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car
  10. Why brands should scale back and focus on the core to drive growth


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