Philanthropy
October 10, 2024
Gen Y and Z affluent consumers are more values-driven than the previous generations
By Luxury Marketer Intelligence
The vast majority – 91 percent – of affluent U.S. consumers donate to charity, but giving motivations, priorities and strategies vary by generation and gender.
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","iv":"a1ddd52fdd95dcc6a6430c86647a67d9","s":"c98742c2af3ad0a8"}
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