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Real estate

Consumer optimism drives desire for ‘unicorn’ properties, ‘forever’ dream homes: report

August 22, 2024

The confluence of discerning buyers and a scarce availability of exceptional “unicorn properties” is expected to shape the luxury housing market for the remainder of 2024. Image: Coldwell Banker Global Luxury The confluence of discerning buyers and a scarce availability of exceptional “unicorn properties” is expected to shape the luxury housing market for the remainder of 2024. Image: Coldwell Banker Global Luxury

 

By Luxury Marketer Intelligence

There is a growing optimism among high-net-worth consumers and an uptick of new, sought-after property inventory bolstering a solid spring market in some good news for the global luxury real estate business.

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