Luxury Marketer
  1. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  2. Nearly 50pc of companies now generate value with AI: report
  3. Rise of experiential luxury in India Open to all readers
  4. Yachting: Sea of sameness?
  5. Gen Z, Millennial donors bring new approach to giving: report
  6. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  7. Zurich, Tokyo have highest global housing bubble risk: report
  8. Two silent killers of luxury
  9. On experience: Ultra-high-value travelers no longer impressed by abundance
  10. Bank of America lowers 2027 luxury business forecast with sluggish third-quarter 2026 growth
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Engagement through experiences key for success, Asian Racing Conference hears
  4. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  5. On experience: Ultra-high-value travelers no longer impressed by abundance
  6. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  7. French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
  8. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  9. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  10. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
Comment

Real estate

Consumer optimism drives desire for ‘unicorn’ properties, ‘forever’ dream homes: report

August 22, 2024

The confluence of discerning buyers and a scarce availability of exceptional “unicorn properties” is expected to shape the luxury housing market for the remainder of 2024. Image: Coldwell Banker Global Luxury The confluence of discerning buyers and a scarce availability of exceptional “unicorn properties” is expected to shape the luxury housing market for the remainder of 2024. Image: Coldwell Banker Global Luxury

 

By Luxury Marketer Intelligence

There is a growing optimism among high-net-worth consumers and an uptick of new, sought-after property inventory bolstering a solid spring market in some good news for the global luxury real estate business.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Engagement through experiences key for success, Asian Racing Conference hears
  4. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  5. On experience: Ultra-high-value travelers no longer impressed by abundance
  6. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  7. French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
  8. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  9. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  10. Questionable returns behavior becoming increasingly commonplace among US shoppers: report


MORE IN Retail
Bank of America lowers 2027 luxury business forecast with sluggish third-quarter 2026 growth
September 28, 2026
Why luxury’s next customer doesn’t look like its last Open to all readers
September 25, 2026
Bentley Motors debuts new immersive, digitally savvy retail concept borrowing cues from hospitality
September 24, 2026
Questionable returns behavior becoming increasingly commonplace among US shoppers: report
September 10, 2026
Creativity, exclusivity and authenticity trump influencer involvement, sustainability in luxury brand collabs for affluent: report
September 10, 2026
The real creator of desire in luxury Open to all readers
September 4, 2026



RECENT INTELLIGENCE
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026
Nearly 50pc of companies now generate value with AI: report
October 2, 2026
Rise of experiential luxury in India Open to all readers
October 1, 2026

Gen Z, Millennial donors bring new approach to giving: report
September 30, 2026
Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
September 29, 2026
Zurich, Tokyo have highest global housing bubble risk: report
September 29, 2026