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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"389cce1a4bcfbd83909ebaa59146d701","s":"004c5b7541aa8c77"}
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