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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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54+RXFu5lYUj\/Ztw+fkoDsakU+BLhLLa51kdomJBIN0\/WCaf0RLMdQaTWtY7i0lTIJXBTzlsF4ONUarLDB1Yg08IMMWfiR5ocW5cSDVkqerQ1uk9zixZvP2uOfukSgkMR7ECFSug1iu6HwFiQKMD3fIgwZuLxpQxS6Cjw5oWc74kP1U2etMyFtjArboNDUjVui+Qu7Ikpf6BDNlDn\/k90LqkfX9xizN3t14\/e6ANI58KACoXz55MRcoqDBAT1tKxmCr0utOILfCCS7J9\/IUnh3OAzj+GNcATR70PZKjhNSpsaeavTZ7YMQ36XHP96uwAGLAs8NuLUcFeR9a\/axJJ0u+fSt7RsvJwPCRM1l64bS6r22JrHA+7SHkYUVIFw+KcTNeKt0Z\/J8t8N1P0JQriPk\/dJNHg\/6a+QFfB7\/P\/UFpym8FwJocfxKLhs5kZ4SBEsLJr\/vFUNPqLath4z1msMos344LrYzCnRxXSVR0LdamXtFfvQgYWbHf+OPGNyN558Agz5JFbW7JrxyB+wwihj05ivwXblFob7\/+yy6spDzCqictTBLhtaRVj8tmV8E\/nPIVSINdHz0FX3P4LwukXcryOjzswVB\/qW1XZ4+g0EENAcwW0\/tjdHALu0Y\/kWNrUuTlaiMgEYg1WA9KCWaFQlXolfnE8a2Eg3yYsQkiPj8OZ8\/G8rM5NRiTVmdMhZmOVaaIR4yXDc1mFyCFUmyHfPsUoWRfjPn7uONveCU1jvEONZiuAeeBRq5xAyYKzr1Qxy1Ys+7pPeyz3PWgjF6XxSVTCWDO3NQCs5Ss\/wmsdE3LwlVxS+qxDM1hBmtXNJMVntEqSZFIeOn3blXrgFS+lNwFT0+oGRqR63flN5X27GXrfXWauZmvbh5CXR8HuqQv+92NdlvX61xn6+EDfuupJP6qL9OTV8lHc3N+H3WyXt86D2YJVIAPkISY8ycCTklMsQPa\/qoNojmJAsZjFxuhebIjuGBECIrYQTJ1w7ArfDDL5uLnUHK41wgVcZTqZyYwKG3fQJegXjHcwW\/298IooIwPXqagjhe07Sjlx\/cFHgq5s6NbwOm86r1fD+t7xJU9saD7SDXq6GvPTE\/HnD9MDSdhR31mMklr9kEzdObg6KNOixtf4EoybgGtq8g\/sAa19Z77OcRkmPNmtCT7D\/YdiNJCiGH77SVbcCBMsGselMKDWDI\/W6vbVYpMk\/q3ToFCR2GSezH7Fka+vXZ4QD8aiz3ZrtJxsoi+SvBvQoOYbIPc1WMnbDnxdzJT4ydIReAR2nA5bU\/o81Ap+VsGarzxcyZRgHtjLG6CpGNOwLwJkfBlAvAZGz\/jB248ewi3vlsE4vD7pX+yC7jSyiBJCmpcLLuNUGPewBYtMDNsXh2HGemT0PFFJszk4iavbTIlpjbfkTrb94VDP6umvViLaFRXv+yLba8v\/TrDvHZhMZWXEer9CIdaZGMLd2IbQ0EfdSjF7oi88XPPLKUlWGQIVLmDC6+aI5iMuAPXSbzkT8dgAQEJXFaZnIu8q6RFLutZeYre7ljTEwDdzMfSs\/i3DVc7aC2QytBMpzNkCI7XBRlYhV+sgV2XFMFiYrFRJIOUHUhu9ydnqqpKpAs7NF9Suyw\/EHj9fB1nwboCjlikWpY\/j1k3t5Q59msfNzFLLw1XeYGN6rDa2Lqc+kTT9IJo9C64w7s8P43YjUa\/DWRQh7sC45KgKn8F02DGX0I7Z8qn9bIsyByxvwAGEsjYXAo+EH\/wkHb9Qmc\/NrdSkpN\/yM2Yp1WtdJ+8FtywGlcEPa9gk6P3wToDsTDyiKtmxE2DYDE3GyZUJC54mcWHORhIBJ+LvRP\/pCxDed1PoRlqLxdYBs8S4dMHghn9BVEZ9AV+3b923kY1WeDF6Ixo0UiIo3PSMtM4aXmuGZ5NwxoGb2ntJoOVDGCiNvIevB1xDyHzv1ssnWtMsO6O7Womdzm+Bm0OCm\/vopQANeImCNfXO4XlNjW\/G3mmgz3NmkNitQ6GKGv1WZz4AYpqxpfDcypDc34JwccfvpFLza6OOpUtg14zAfSJCI20MraXBlNGBxGz73c+ir2NRvWfPyymABzKe0sW3PqCZR4\/iIev++bqVIsGullVWPZwAbsPOjgNKqh75TDe8JOWKKSCGSpihsEUHB+3bWJBF1U5D\/hv6NXHQpgMdALtQ7avhevtKKjz9LjnKB+GeoRfKAMrmuAzpfJ0LFXQdHr40lcOqirSdwF6FBbUKBX2BZE6DkILewskqIX4Na9wn8g6T4bmvLexi6B2l\/RCpbR\/wF67x4T4JRjFc3UyaMHSNl2s2zVmkUCH567BKTWB0+UgboCgTpr8CE1ANUmJ+6KSt060IhvYQa\/7wUzUSt6HxaWGCaV9USVrg\/bXybz3Qi93bSpvMH+h05kcAlH8hJkjVBqa1hI6RyHNsjvOlCWz+M7XLQdw6Br+W\/v6z4rIHjViSBTA9PZu9DBM4\/BA4LTO3bbOVrOZM1yVcIH22kVj8HII6twgf5qMlv\/5GWKG24g3wvkKyq5HOb3GUMCjlSq2soYLxZx\/vClmE85Fh0IZYHj9TgAueI\/10lhN3twOcnYa2cyKmD9PQlKVn4Asey0DCHyL2EjmZiVaC9XmnGdbjsPoXB\/30vcJ4sM+RVKHiSvoE6tCsQ1ApBKOl6usLtDPItSt4CC1kBiSI1Je+pOFFJGMiYWkuNq1vllSLf8yCs4EGoNKMHV6m8mDwfWrfOZa0EylJs2OoS2woGDMskDgcD6S5olpNzooTGv6\/Cn9xb5FWhLU2UjuGF7GK3o2yNoJilM54OQvCLBvqig7Ku+aCkQ8Ah8exd9XU80DM37s+npAJ271jvuvsPN8SyQWOSpnBZG2J9f4t6nu\/bY9YlCE6N0Sdoa1W1FYVymNO1sJV0+wRynnFSEY2Ed19CJTDFwXRT48qSZdJ\/9H4AkkQbX5CnGNa8o6hZkqBdoe6uYX9\/HjhTPxGfIRRx1HMlUOgI5R+7SYKcztAaI9o5mP3DJ6oayduWtGsNl34mYlZtKMS472Q4gwl2BGwkCCm+JFoPEWKKu\/9dN8Z\/dBHpKZ4kHDk5bu25wBMfjcP3KrM2uOx1t2AY6k18R06t\/NnhQTWdxkt7U7aVkfjUIYsZQm0N4q0rQzw89acMJl\/HKvLmXUcmW1B+HkghABBmTbfl+fGY7Zuh+TRkrr6N7wdM5sh8hRpxu3f4K+YeiO23ov9FhUpOBixVG+6gDk0cPyccKNo3VLyEyRqIFvcQBBnU7961nQB3LuO2621nlqvHBe7bp9OhL++eRRb49DVXVe5JpwTHmHNPS2qL88zRN07Ih9DOK2AQV2PFCnJ1LwGdscq5ITwzsyQJN2b9fWoP7w2BEx1NTuwqhTKnuLB5+lS9jEpSxcGVmCot3Xf8KMIVfSS9z+rJvRzJx\/O6i45YK7QeJ+ldeqgP+ANB5awKmJzpM+RC2zoQfBNKlM3uFE2\/5rSVRmvxMRTfbO0Q4M1XyJZTxF3hk+rQDvfe+QI9XbNHJ92fJYyg683LwHvGrBkjr5Xg3kmyOcmwbXIWri2Z2MT1gPUENnC8iWcf7XnU0CmluP3\/AlsYlwNfZByWY0bkvC4lZRl8Xb0zDLwhz\/GBNEPDJPt8cB3X2pmZJbkyMc01PaEw1RJHHGlBQGRojTRumkuJ7\/AwB3I1qxD7vtf7uEskziY2iEVl93XSXZHE+t2HZPanN9clEnRA+L23ZzBvZrcpaVelmX6kYGc4p2OKTl67V4fAqzKqqr2rFHi3RFJSTZHMsM4eYIkhJEutTHLYwkn5\/qrbivxaMw==","iv":"252e5b1270d030fe980c36aaeb78a69e","s":"41455b54a3226221"}
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