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  3. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
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Comment

Columns

Try this: Tesla and Airbnb’s bottom-up thinking vs. national down

July 17, 2023

Mike Fantis Mike Fantis

 

By Mike Fantis

Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”

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