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  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  9. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Growth that works today is not always the growth that builds tomorrow
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Indian luxury needs new pitch: From Made in India to Owned by India
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Columns

Try this: Tesla and Airbnb’s bottom-up thinking vs. national down

July 17, 2023

Mike Fantis Mike Fantis

 

By Mike Fantis

Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”

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NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Growth that works today is not always the growth that builds tomorrow
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Indian luxury needs new pitch: From Made in India to Owned by India


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