Luxury Marketer
  1. India’s most valuable family businesses are now worth $1.46 trillion: report
  2. Understanding UHNW at the level of behavioral psychology
  3. Philanthropic priorities will change as women on track to overtake men in charitable giving
  4. Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
  5. Market optimism up among wealthy despite inflation concerns: survey
  6. Monaco: Continuing appeal defined by rarity and long-term value preservation
  7. Meet Luxury Roundtable’s Sept. 16 summit speakers who shape America’s skyline Open to all readers
  8. Register now for Luxury Roundtable’s Luxury Commercial Real Estate Summit Sept. 16! Open to all readers
  9. Luxury homes in high demand across US while starter-home sales stall: report
  10. Forbes Travel Guide extends mark of excellence with Verified Luxury Residences Open to all readers
  1. India's most valuable family businesses are now worth $1.46 trillion: report
  2. North America takes lead for new luxury store openings, New York regains top spot: report
  3. Formula One is most-wanted sport event on calendar for affluent consumers globally
  4. Report: Potential of Africa’s residential and commercial real estate markets
  5. ‘Affluent India’ population to grow to 100 million by 2027: report
  6. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  7. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  8. US luxury homes still moving faster than a year ago across every tier: report
  9. Is luxury retail on the right track? Find out Sept. 12
  10. How did Patek Philippe build an Instagram following of nearly 2M in five years?
Comment

Columns

Try this: Tesla and Airbnb’s bottom-up thinking vs. national down

July 17, 2023

Mike Fantis Mike Fantis

 

By Mike Fantis

Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. India's most valuable family businesses are now worth $1.46 trillion: report
  2. North America takes lead for new luxury store openings, New York regains top spot: report
  3. Formula One is most-wanted sport event on calendar for affluent consumers globally
  4. Report: Potential of Africa’s residential and commercial real estate markets
  5. ‘Affluent India’ population to grow to 100 million by 2027: report
  6. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  7. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  8. US luxury homes still moving faster than a year ago across every tier: report
  9. Is luxury retail on the right track? Find out Sept. 12
  10. How did Patek Philippe build an Instagram following of nearly 2M in five years?


MORE IN Columns
Understanding UHNW at the level of behavioral psychology
August 10, 2026
Why pop-ups are now a pillar of luxury distribution strategy Open to all readers
July 30, 2026
Death of the agency model – and what replaces it Open to all readers
July 21, 2026
Argentina: Reopening of a sleeping giant for luxury
July 12, 2026
Luxury brands build demand. Associates build loyalty
July 7, 2026
New challenge for brands: Cost of running AI at scale
July 7, 2026



RECENT INTELLIGENCE
India’s most valuable family businesses are now worth $1.46 trillion: report
August 11, 2026
Understanding UHNW at the level of behavioral psychology
August 10, 2026
Philanthropic priorities will change as women on track to overtake men in charitable giving
August 6, 2026

Market optimism up among wealthy despite inflation concerns: survey
August 5, 2026
Monaco: Continuing appeal defined by rarity and long-term value preservation
August 5, 2026
Meet Luxury Roundtable’s Sept. 16 summit speakers who shape America’s skyline Open to all readers
August 4, 2026