Luxury Marketer
  1. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. 49pc of current customer service jobs will be lost to AI by 2030: report
  4. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
  5. Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
  6. Future of luxury goods is AI-powered transformation: report
  7. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  8. Brands are failing to nail community in a fragmented market: report
  9. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  10. What are the new rules of true luxury? British luxury marketers expound
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  5. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  6. Sustainability, hyperpersonalization to disrupt luxury travel industry: report
  7. 30 top execs to speak at Luxury Women Leaders Summit April 9
  8. 1 week left! Claim your spot at Luxury Roundtable's Sept. 25 summit
  9. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  10. Is luxury losing its luster as US affluent consumers’ priorities shift?
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Columns

Try this: Tesla and Airbnb’s bottom-up thinking vs. national down

July 17, 2023

Mike Fantis Mike Fantis

 

By Mike Fantis

Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  5. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  6. Sustainability, hyperpersonalization to disrupt luxury travel industry: report
  7. 30 top execs to speak at Luxury Women Leaders Summit April 9
  8. 1 week left! Claim your spot at Luxury Roundtable's Sept. 25 summit
  9. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  10. Is luxury losing its luster as US affluent consumers’ priorities shift?


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RECENT INTELLIGENCE
Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
May 29, 2026
Future of refrigeration in the luxury home – and what consumers are telling brands
May 29, 2026
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Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
May 28, 2026
Future of luxury goods is AI-powered transformation: report
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41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
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