Luxury Marketer
  1. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. 49pc of current customer service jobs will be lost to AI by 2030: report
  4. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
  5. Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
  6. Future of luxury goods is AI-powered transformation: report
  7. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  8. Brands are failing to nail community in a fragmented market: report
  9. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  10. What are the new rules of true luxury? British luxury marketers expound
  1. Future of luxury goods is AI-powered transformation: report
  2. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  3. Future of refrigeration in the luxury home – and what consumers are telling brands
  4. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  5. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  6. Engagement through experiences key for success, Asian Racing Conference hears
  7. 1 week left! Claim your spot at Luxury Roundtable's Sept. 25 summit
  8. See who's speaking at the Luxury Outlook Summit 2025 New York
  9. Is luxury losing its luster as US affluent consumers’ priorities shift?
  10. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
Comment

Columns

Brand hijacking: A threat to brand identity and reputation

October 30, 2023

Glyn Atwal Glyn Atwal

 

By Glyn Atwal

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  3. Future of refrigeration in the luxury home – and what consumers are telling brands
  4. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  5. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  6. Engagement through experiences key for success, Asian Racing Conference hears
  7. 1 week left! Claim your spot at Luxury Roundtable's Sept. 25 summit
  8. See who's speaking at the Luxury Outlook Summit 2025 New York
  9. Is luxury losing its luster as US affluent consumers’ priorities shift?
  10. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 


MORE IN Columns
Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
May 28, 2026
How brands are turning customers into communities
May 20, 2026
Why luxury brands are monetizing proximity — and risking symbolic dilution in the process
May 20, 2026
Growth mirage: Are luxury consumers buying more – or paying more?
April 30, 2026
From ownership to proven worth: Why luxury is entering its most honest era yet Open to all readers
April 7, 2026
Price becomes primary battleground for this year
April 6, 2026



RECENT INTELLIGENCE
Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
May 29, 2026
Future of refrigeration in the luxury home – and what consumers are telling brands
May 29, 2026
49pc of current customer service jobs will be lost to AI by 2030: report
May 29, 2026

Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
May 28, 2026
Future of luxury goods is AI-powered transformation: report
May 28, 2026
41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
May 27, 2026