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  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
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  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  7. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  8. Indian luxury needs new pitch: From Made in India to Owned by India
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Growth that works today is not always the growth that builds tomorrow
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Columns

Brand hijacking: A threat to brand identity and reputation

October 30, 2023

Glyn Atwal Glyn Atwal

 

By Glyn Atwal

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NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  7. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  8. Indian luxury needs new pitch: From Made in India to Owned by India
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Growth that works today is not always the growth that builds tomorrow


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