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  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. Growth that works today is not always the growth that builds tomorrow
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Columns

Brand hijacking: A threat to brand identity and reputation

October 30, 2023

Glyn Atwal Glyn Atwal

 

By Glyn Atwal

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NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. Growth that works today is not always the growth that builds tomorrow
  7. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. Indian luxury needs new pitch: From Made in India to Owned by India
  10. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report


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