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  1. People behind the product: LVMH demystifies the process with 13 maisons
  2. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  3. India report: Why global brands are betting big on the country’s emerging elite
  4. The real creator of desire in luxury 
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  7. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
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Wealth management

HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report

July 20, 2026

Status and expertise drive a sizable proportion of wine collectors within the HENRYs set. Image credit: Shutterstock Status and expertise drive a sizable proportion of wine collectors within the HENRYs set. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

High-Earners-Not-Rich-Yet consumers (HENRYs) are amassing collections of luxury items not just as a personal hobby or status signifier, but as part of a strategic, long-term approach to building wealth — making these assets that require protection.

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MOST READ
  1. People behind the product: LVMH demystifies the process with 13 maisons
  2. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  3. India report: Why global brands are betting big on the country’s emerging elite
  4. The real creator of desire in luxury 
  5. Richemont sales up 20pc to $7.1B for Q1 2026, buoyed by growth across lines and regions
  6. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  7. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  8. Growth that works today is not always the growth that builds tomorrow
  9. Indian luxury needs new pitch: From Made in India to Owned by India
  10. 4 tech trends transforming luxury marketing in 2026 and beyond 


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