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AI

Why 42pc of luxury brands are stuck in pilot purgatory

June 28, 2026

Consumers want AI to help them decide, not decide for them – so far. Image credit: Shutterstock Consumers want AI to help them decide, not decide for them – so far. Image credit: Shutterstock

 

By Abhay Gupta

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Why I launched Luxury Marketer 
  3. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  4. Early December may overtake Black Friday as peak holiday shopping window this year: study
  5. What does it take to be a CMO of the future?
  6. Rise of experiential luxury in India 
  7. Yachting: Sea of sameness?
  8. Formula 1, LVMH announce 10-year global partnership for cross-sector scale
  9. State of the art market: US remains No. 1 for transactions as global sales drop 4pc to $65B amid slowdown
  10. Rodeo Drive Committee to mark US 250th anniversary with 31st edition of Concours d’Elegance


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