Marketing
June 8, 2026
Which direction is luxury headed as some brands outperform others in an uncertain geopolitical climate? For luxury brand founders, the answer lies in the early-onset stage. Image credit: Shutterstock
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","iv":"7d5106c33678273bbc8c5458ae332f99","s":"b66329e03fe2463f"}
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