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  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Lessons for luxury brands from recent FTC action over beltmaker’s Made in USA claims
  5. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
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  9. Why licensing in luxury and fashion maintains its allure
  10. Cartier owner Richemont H1 sales up 12pc to $10.9B amidst economic, geopolitical uncertainty
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Columns

Why luxury brands are monetizing proximity — and risking symbolic dilution in the process

May 20, 2026

Audemars Piguet's collaboration with sibling Swatch brand for the Royal Pop Bioceramic Collection drew long lines outside Swatch stores and led to some shop closures over unruly behavior by fans. Image credit: Audemars Piguet, Swatch Audemars Piguet's collaboration with sibling Swatch brand for the Royal Pop Bioceramic Collection of pocket watches drew long lines outside Swatch stores and led to some shop closures over unruly behavior by fans. Image credit: Audemars Piguet, Swatch

 

By Abhay Gupta

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NEW INTELLIGENCE

MOST READ
  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Lessons for luxury brands from recent FTC action over beltmaker’s Made in USA claims
  5. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  6. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  7. Future of refrigeration in the luxury home – and what consumers are telling brands
  8. LVMH ramps up presence in media with Paris Match acquisition
  9. Why licensing in luxury and fashion maintains its allure
  10. Cartier owner Richemont H1 sales up 12pc to $10.9B amidst economic, geopolitical uncertainty


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