Luxury Marketer
  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  9. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  4. What is the future of work and the workplace? 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  7. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  8. Indian luxury needs new pitch: From Made in India to Owned by India
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
Comment

Columns

Why luxury brands are monetizing proximity — and risking symbolic dilution in the process

May 20, 2026

Audemars Piguet's collaboration with sibling Swatch brand for the Royal Pop Bioceramic Collection drew long lines outside Swatch stores and led to some shop closures over unruly behavior by fans. Image credit: Audemars Piguet, Swatch Audemars Piguet's collaboration with sibling Swatch brand for the Royal Pop Bioceramic Collection of pocket watches drew long lines outside Swatch stores and led to some shop closures over unruly behavior by fans. Image credit: Audemars Piguet, Swatch

 

By Abhay Gupta

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  4. What is the future of work and the workplace? 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  7. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  8. Indian luxury needs new pitch: From Made in India to Owned by India
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B


MORE IN Columns
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
In China, burden of proof moves from buyer to luxury brand
August 28, 2026
Why jewelry is luxury’s most interesting exception Open to all readers
August 25, 2026
Why building borderless luxury is key Open to all readers
August 19, 2026
New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior Open to all readers
August 17, 2026
Can luxury brands win at performance marketing without losing their mystique? Open to all readers
August 13, 2026



RECENT INTELLIGENCE
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
August 31, 2026
Consumer trust in AI set to grow 15 percentage points by 2030: report
August 28, 2026

In China, burden of proof moves from buyer to luxury brand
August 28, 2026
Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
August 26, 2026
Why jewelry is luxury’s most interesting exception Open to all readers
August 25, 2026