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Luxury brands neglecting cultural venues where more UHNWIs are spending time: report

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Art Basel Miami at the Wynwood Convention Center in Miami, December 2023. Image credit: Shutterstock Art Basel Miami at the Wynwood Convention Center in Miami, December 2023. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

There is a persistent assumption in luxury that the most valuable customers are found in the spaces that brands have already colonized: the flagship store, the VIP lounge, the curated hotel.