Luxury Marketer
  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  9. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  4. What is the future of work and the workplace? 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Growth that works today is not always the growth that builds tomorrow
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Indian luxury needs new pitch: From Made in India to Owned by India
Comment

Fashion and leather goods

Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience

May 27, 2026

Stakeholders from all parties at the Gucci Alpine Formula One signing. Image credit: Jean-François Robert Modds Stakeholders from all parties at the Gucci Alpine Formula One signing. Image credit: Jean-François Robert Modds

 

By Luxury Marketer Intelligence

Gucci becomes the first luxury fashion house to serve as title partner in Formula One with its sponsorship of the Alpine team.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  4. What is the future of work and the workplace? 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Growth that works today is not always the growth that builds tomorrow
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Indian luxury needs new pitch: From Made in India to Owned by India


MORE IN Fashion & leather goods
In China, burden of proof moves from buyer to luxury brand
August 28, 2026
Resale becoming the first choice for US shoppers as luxury retail evolves: report
August 25, 2026
Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
August 6, 2026
Why pop-ups are now a pillar of luxury distribution strategy Open to all readers
July 30, 2026
Hermès, buoyed by leather goods and silk lines, records 6.1pc jump in first-half 2026 sales to $9.33B
July 29, 2026
How luxury brands should build resilient, transparent supply chains as stakes change for responsible sourcing: guide
July 28, 2026



RECENT INTELLIGENCE
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
August 31, 2026
Consumer trust in AI set to grow 15 percentage points by 2030: report
August 28, 2026

In China, burden of proof moves from buyer to luxury brand
August 28, 2026
Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
August 26, 2026
Why jewelry is luxury’s most interesting exception Open to all readers
August 25, 2026