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Fashion and leather goods

Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience

May 27, 2026

Stakeholders from all parties at the Gucci Alpine Formula One signing. Image credit: Jean-François Robert Modds Stakeholders from all parties at the Gucci Alpine Formula One signing. Image credit: Jean-François Robert Modds

 

By Luxury Marketer Intelligence

Gucci becomes the first luxury fashion house to serve as title partner in Formula One with its sponsorship of the Alpine team.

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MOST READ
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  6. 3 weeks left! Register now for the Luxury Women Leaders Summit New York
  7. See who's speaking at the Luxury Outlook Summit 2025 New York
  8. 1 week left! Claim your spot at Luxury Roundtable's Sept. 25 summit
  9. Bentley Motors breaks ground on its world-first branded residential development in Miami
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