Luxury Marketer
  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
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  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
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  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  4. What is the future of work and the workplace? 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Growth that works today is not always the growth that builds tomorrow
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Indian luxury needs new pitch: From Made in India to Owned by India
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Marketing

Future of luxury marketing: New truths about heritage, exclusivity and consistency

May 21, 2026

Interiors of Galeries Lafayette department store in Paris. Image credit: Shutterstock Interiors of Galeries Lafayette department store in Paris. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

Market forces, digital acceleration and shifting consumer expectations are redefining what constitutes true luxury.

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NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  4. What is the future of work and the workplace? 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Growth that works today is not always the growth that builds tomorrow
  9. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  10. Indian luxury needs new pitch: From Made in India to Owned by India


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