Luxury Marketer

Travel and engagement

Traveler loyalty engagement across Asia Pacific bar China enters more complex, mature phase: report

May 21, 2026

Reception at The Laurus, a Luxury Collection resort in Singapore that Marriott International launched recently. Image credit: Marriott International Reception at The Laurus, a Luxury Collection resort in Singapore that Marriott International launched recently. Image credit: Marriott International

 

While 89 percent of travelers across Asia Pacific (APEC) excluding China participate in at least one loyalty program, how they engage is no longer uniform.

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