Luxury Marketer
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  1. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  2. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  3. REALM, Vesta Home partnership reflects broader shift in how luxury residential properties are brought to market
  4. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  5. Global art sales up 4pc to $60B in 2025 after two years of decline: report
  6. 68pc of small business owners to up marketing budgets in 2026
  7. Why brands missed the moment on social 
  8. Which global cities are creating the best opportunities for investors, occupiers?
  9. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  10. Private healthcare costs driving decisions for migrating HNW families
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AI, Tech & Automation

Why AI will be key for growing a luxury business in 2026

January 5, 2026

AI is becoming an increasingly key tool in customer service for luxury businesses worldwide. Image credit: Lurii Motov, Shutterstock AI is becoming an increasingly key tool in customer service for luxury businesses worldwide. Image credit: Lurii Motov, Shutterstock

 

By Luxury Marketer Intelligence

Luxury will soon be divided into two eras: pre-AI and post-AI. As Alex Wolkomir, a top McKinsey & Company partner and keynote speaker at Luxury Roundtable’s Luxury Outlook Summit New York Jan. 14-15 points out, luxury is a trust business. That is why AI matters here. Not because the models are clever, but because the work is changing.

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MOST READ
  1. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  2. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  3. REALM, Vesta Home partnership reflects broader shift in how luxury residential properties are brought to market
  4. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  5. Global art sales up 4pc to $60B in 2025 after two years of decline: report
  6. 68pc of small business owners to up marketing budgets in 2026
  7. Why brands missed the moment on social 
  8. Which global cities are creating the best opportunities for investors, occupiers?
  9. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  10. Private healthcare costs driving decisions for migrating HNW families


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RECENT INTELLIGENCE
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