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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
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  3. AI engines replacing search as starting point for affluent travel research: report 
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AI, Tech & Automation

Why AI will be key for growing a luxury business in 2026

January 5, 2026

AI is becoming an increasingly key tool in customer service for luxury businesses worldwide. Image credit: Lurii Motov, Shutterstock AI is becoming an increasingly key tool in customer service for luxury businesses worldwide. Image credit: Lurii Motov, Shutterstock

 

By Luxury Marketer Intelligence

Luxury will soon be divided into two eras: pre-AI and post-AI. As Alex Wolkomir, a top McKinsey & Company partner and keynote speaker at Luxury Roundtable’s Luxury Outlook Summit New York Jan. 14-15 points out, luxury is a trust business. That is why AI matters here. Not because the models are clever, but because the work is changing.

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