AI, Tech & Automation
January 5, 2026
AI is becoming an increasingly key tool in customer service for luxury businesses worldwide. Image credit: Lurii Motov, Shutterstock
By Luxury Marketer Intelligence
Luxury will soon be divided into two eras: pre-AI and post-AI. As Alex Wolkomir, a top McKinsey & Company partner and keynote speaker at Luxury Roundtable’s Luxury Outlook Summit New York Jan. 14-15 points out, luxury is a trust business. That is why AI matters here. Not because the models are clever, but because the work is changing.
{"ct":"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","iv":"5b75c02572a7ee4e22c236ec742c8203","s":"70e035657350c42b"}
Share your thoughts. Click here