AI, Tech & Automation
January 5, 2026
AI is becoming an increasingly key tool in customer service for luxury businesses worldwide. Image credit: Lurii Motov, Shutterstock
By Luxury Marketer Intelligence
Luxury will soon be divided into two eras: pre-AI and post-AI. As Alex Wolkomir, a top McKinsey & Company partner and keynote speaker at Luxury Roundtable’s Luxury Outlook Summit New York Jan. 14-15 points out, luxury is a trust business. That is why AI matters here. Not because the models are clever, but because the work is changing.
{"ct":"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","iv":"ff7ded471b5e3ccd5597473775fe54ae","s":"189027709908ec73"}
Share your thoughts. Click here