Outlook
January 2, 2025
Rolls-Royce Black Badge Ghost Series II. Image credit: Rolls-Royce Motor Cars
By Luxury Marketer Intelligence
Please click or tap here to check out the full agenda of Luxury Roundtable's Luxury Outlook Summit 2025 Jan. 15 in New York. Register now to secure your spot. Limited seating!
Gerry Spahn, the top communications executives for Rolls-Royce Motor Cars in the Americas, will share at Luxury Roundtable's Luxury Outlook Summit 2025 the British automaker's approach to personalization and customization – both key to luxury's future growth – as it seeks to grow sales without diluting the brand.
{"ct":"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","iv":"e478bbe9ebe52d56a1c7cc0a0c75d6a6","s":"4bd659650ca194fe"}
Share your thoughts. Click here