Rolls-Royce Black Badge Ghost Series II. Image credit: Rolls-Royce Motor Cars
Gerry Spahn, the top communications executives for Rolls-Royce Motor Cars in the Americas, will share at Luxury Roundtable's Luxury Outlook Summit 2025 the British automaker's approach to personalization and customization – both key to luxury's future growth – as it seeks to grow sales without diluting the brand.