Ritz-Carlton unveils inaugural capsule collection with Spanish fashion label Late Checkout

October 7, 2024

The Ritz-Carlton collaboration with Late Checkout on a capsule collection aims to tap into a trendier, jet-setting audience. Image: Ritz-Carlton

By Luxury Marketer Intelligence

The Ritz-Carlton hotel chain has debuted its inaugural capsule collection alongside popular Madrid menswear label Late Checkout.

The exclusive drop, titled Late Checkout: A Ritz-Carlton Story, features nine curated pieces for everyday luxury. It fuses Late Checkout’s signature hotel-inspired aesthetic with The Ritz-Carlton’s iconic lion and crest.

“The launch of The Ritz-Carlton's capsule collection with Late Checkout is an exciting intersection of our brand’s dedication to service and innovation with a label that challenges classicism in fashion," said Jamie Kerr, vice president and global brand leader of The Ritz-Carlton, in a statement.

"It allows us to offer both loyal and new guests a fresh, wearable expression of The Ritz-Carlton experience, while staying true to the craftsmanship and creativity that define our brand globally,” she said.

Ritz-Carlton is part of Marriott International's luxury portfolio that comprises hotel brands such as St. Regis and the Luxury Collection.

Shop talk
The collection relies on fine materials, bold graphics and sartorial cuts.

Inspired by jet-set life, endless hotel stays and a whimsical universe, Late Checkout’s collections mark the offbeat yet aspirational.

This collection boasts co-branded tailored jackets with Late Checkout’s signature key-zip detailing, a soft V-neck sweater in baby blue and ecru, and white tees adorned with co-branded logos.

The capsule is available on The Ritz-Carlton Shops and the Chinese marketplace, with a curated retail experience at The Ritz-Carlton, Amelia Island starting on Oct. 19.

Check it out
Founded in 2019, Late Checkout has carved out a niche in the fashion world for its designs that blend color, humor and high-end craftsmanship.

“When we were first approached by The Ritz-Carlton team, we were really amazed and thought it made perfect sense for our first collaboration ever,” said Alex Turrion, creative director of Late Checkout, in a statement.

“During our initial years, we focused on cementing our narrative and ensuring everyone understood what we wanted to communicate with our collections and campaigns,” he said.

“As a brand whose whole aesthetic revolves around hotels, collaborating with The Ritz-Carlton and being able to add our unique vision and narrative is a dream come true and a full-circle moment for us.

“Throughout the campaign video, the idea of 'leaving better than how you came' is shared, which is something we both embrace.”

Still from the campaign film directed by Rogelio and produced by Little Spain. Image: Ritz-Carlton Still from the Ritz-Carlton-Late Checkout campaign film directed by Rogelio and produced by Little Spain. Image: Ritz-Carlton

Cinematic twist on fashion
Supporting the collection is a campaign film directed by Rogelio and produced by Little Spain, featuring award-winning actor Josh Hutcherson.

With a narrative that mirrors the collection’s playful yet polished vibe, the film is a journey into the collection’s unique universe.

Drawing inspiration from real-life “wow” moments crafted by The Ritz-Carlton's dedicated associates, the supporting campaign film aims to capture a whimsical, storybook-like aesthetic.

The symmetrical shots follow the adventures of a diligent employee – played by Mr. Hutcherson – and Mr. Wong, a frazzled father of two who seeks refuge at The Ritz-Carlton, Hong Kong after his home floods.

Bold, vibrant color palettes and retro-inspired set designs blend modern luxury with nostalgic charm.

The characters, portrayed with quirky charm and deadpan dialogue, add to the film’s playful yet refined tone.

Throughout, The Ritz-Carlton’s attention and service shine, leaving Mr. Wong and his family better than when they arrived.

“Being able to collaborate with The Ritz-Carlton and Late Checkout on this project has been an incredible experience,” Mr. Hutcherson, who was an executive producer on the film, said in a statement.

“The film gave us the opportunity to tell the story of The Ritz-Carlton’s legendary service through a fun, narrative-driven lens that reflects the playful spirit of Late Checkout,” he said.

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Ritz-Carlton unveils inaugural capsule collection with Spanish fashion label Late Checkout

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