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Philanthropy

Generational, gender divides in charitable giving among affluent US consumers

October 10, 2024

Gen Y and Z affluent consumers are more values-driven than the previous generations Gen Y and Z affluent consumers are more values-driven than the previous generations

 

By Luxury Marketer Intelligence

The vast majority – 91 percent – of affluent U.S. consumers donate to charity, but giving motivations, priorities and strategies vary by generation and gender.

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