Philanthropy
October 10, 2024
Gen Y and Z affluent consumers are more values-driven than the previous generations
By Luxury Marketer Intelligence
The vast majority – 91 percent – of affluent U.S. consumers donate to charity, but giving motivations, priorities and strategies vary by generation and gender.
{"ct":"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","iv":"494cfd9c43b2c9ab1306a7a1dbe4a129","s":"f5e481b59239a99e"}
Share your thoughts. Click here