Philanthropy
October 10, 2024
Gen Y and Z affluent consumers are more values-driven than the previous generations
By Luxury Marketer Intelligence
The vast majority – 91 percent – of affluent U.S. consumers donate to charity, but giving motivations, priorities and strategies vary by generation and gender.
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","iv":"02495f2e0a51a2769bce91f03b614234","s":"04fc29abfae79f13"}
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