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Columns

How luxury brands can improve return on ad spend with partnerships

May 1, 2024

Advertising is a major brand builder and key driver of desire in luxury Advertising is a major brand builder and key driver of desire in luxury

 

By Aftab Aslam

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NEW INTELLIGENCE

MOST READ
  1. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  2. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Marketing needs to catch up to consumer usage of AI
  5. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  6. State of the art market: US remains No. 1 for transactions as global sales drop 4pc to $65B amid slowdown
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. Rise of experiential luxury in India 
  9. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  10. US luxury homes still moving faster than a year ago across every tier: report


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