Luxury Marketer
  1. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
  2. Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
  3. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  4. Nearly 50pc of companies now generate value with AI: report
  5. Rise of experiential luxury in India Open to all readers
  6. Yachting: Sea of sameness?
  7. Gen Z, Millennial donors bring new approach to giving: report
  8. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  9. Zurich, Tokyo have highest global housing bubble risk: report
  10. Two silent killers of luxury
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  6. In 2024, expect more of the same in China. Now is the time to optimize
  7. Marketing needs to catch up to consumer usage of AI
  8. Rise of experiential luxury in India 
  9. How HNW and ultra-affluent consumers qualify new relationships and introductions
  10. Two silent killers of luxury
Comment

Columns

How luxury brands can improve return on ad spend with partnerships

May 1, 2024

Advertising is a major brand builder and key driver of desire in luxury Advertising is a major brand builder and key driver of desire in luxury

 

By Aftab Aslam

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  6. In 2024, expect more of the same in China. Now is the time to optimize
  7. Marketing needs to catch up to consumer usage of AI
  8. Rise of experiential luxury in India 
  9. How HNW and ultra-affluent consumers qualify new relationships and introductions
  10. Two silent killers of luxury


MORE IN Columns
Rise of experiential luxury in India Open to all readers
October 1, 2026
Yachting: Sea of sameness?
September 30, 2026
Two silent killers of luxury
September 29, 2026
On experience: Ultra-high-value travelers no longer impressed by abundance
September 28, 2026
Marketing is not a straight line to a sale Open to all readers
September 25, 2026
Marketing needs to catch up to consumer usage of AI
September 24, 2026



RECENT INTELLIGENCE
Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
October 16, 2026
Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
October 12, 2026
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026

Rise of experiential luxury in India Open to all readers
October 1, 2026
Yachting: Sea of sameness?
September 30, 2026
Gen Z, Millennial donors bring new approach to giving: report
September 30, 2026