How luxury brands can improve return on ad spend with partnerships
Posted By Luxury Marketer Columnist On In Advertising & marketing, Columns, Featured, Marketing, News, Research | No Comments
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","iv":"8210e2bec1051213b231c2f2afdc97f1","s":"0c79292eada1b52f"}

Advertising is a major brand builder and key driver of desire in luxury