How luxury brands can improve return on ad spend with partnerships
Posted By Luxury Marketer Columnist On In Advertising & marketing, Columns, Featured, Marketing, News, Research | No Comments
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","iv":"7dcdee795853766c6e4c6d7b7b44dc27","s":"bf557e57a0608f38"}

Advertising is a major brand builder and key driver of desire in luxury