How luxury brands can improve return on ad spend with partnerships
Posted By Luxury Marketer Columnist On In Advertising & marketing,Columns,Featured,Marketing,News,Research | No Comments
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","iv":"e2ca7ec02f320f382de721b4678c5a97","s":"2a81db4b279a630d"}

Advertising is a major brand builder and key driver of desire in luxury