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  3. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
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  7. Gen Z, Millennial donors bring new approach to giving: report
  8. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  9. Zurich, Tokyo have highest global housing bubble risk: report
  10. Two silent killers of luxury
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  3. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  4. Two silent killers of luxury
  5. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  6. AI engines replacing search as starting point for affluent travel research: report 
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. How HNW and ultra-affluent consumers qualify new relationships and introductions
  9. Marketing needs to catch up to consumer usage of AI
  10. Rise of experiential luxury in India 
Comment

Watches and jewelry

How did Patek Philippe build an Instagram following of nearly 2M in five years?

December 6, 2023

Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG

 

By Luxury Marketer Intelligence

The last major independent, family-owned Swiss watchmaker had its work cut out in 2018: how to launch and stand out on Instagram when all its competitors already had a presence on that platform?

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MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  3. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  4. Two silent killers of luxury
  5. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  6. AI engines replacing search as starting point for affluent travel research: report 
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. How HNW and ultra-affluent consumers qualify new relationships and introductions
  9. Marketing needs to catch up to consumer usage of AI
  10. Rise of experiential luxury in India 


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