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  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. Indian luxury needs new pitch: From Made in India to Owned by India
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Namibia on track to have 10,000 millionaires by 2040
  9. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  10. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
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Watches and jewelry

How did Patek Philippe build an Instagram following of nearly 2M in five years?

December 6, 2023

Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG

 

By Luxury Marketer Intelligence

The last major independent, family-owned Swiss watchmaker had its work cut out in 2018: how to launch and stand out on Instagram when all its competitors already had a presence on that platform?

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MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. Indian luxury needs new pitch: From Made in India to Owned by India
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Namibia on track to have 10,000 millionaires by 2040
  9. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  10. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report


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