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  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  9. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  7. Indian luxury needs new pitch: From Made in India to Owned by India
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  10. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
Comment

Watches and jewelry

How did Patek Philippe build an Instagram following of nearly 2M in five years?

December 6, 2023

Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG

 

By Luxury Marketer Intelligence

The last major independent, family-owned Swiss watchmaker had its work cut out in 2018: how to launch and stand out on Instagram when all its competitors already had a presence on that platform?

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MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  7. Indian luxury needs new pitch: From Made in India to Owned by India
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  10. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 


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