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Watches and jewelry

How did Patek Philippe build an Instagram following of nearly 2M in five years?

December 6, 2023

Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG

 

By Luxury Marketer Intelligence

The last major independent, family-owned Swiss watchmaker had its work cut out in 2018: how to launch and stand out on Instagram when all its competitors already had a presence on that platform?

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MOST READ
  1. North America takes lead for new luxury store openings, New York regains top spot: report
  2. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  3. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  4. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  5. US luxury homes still moving faster than a year ago across every tier: report
  6. Why luxury brands must pay attention to the branded residences opportunity: report
  7. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  8. 30 top execs to speak at Luxury Women Leaders Summit April 9
  9. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  10. Why 42pc of luxury brands are stuck in pilot purgatory


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