Luxury Marketer
  1. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. 49pc of current customer service jobs will be lost to AI by 2030: report
  4. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
  5. Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
  6. Future of luxury goods is AI-powered transformation: report
  7. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  8. Brands are failing to nail community in a fragmented market: report
  9. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  10. What are the new rules of true luxury? British luxury marketers expound
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  6. 1 week left – Countdown begins for Luxury Outlook Summit New York
  7. Why brands should scale back and focus on the core to drive growth
  8. Webinar Oct. 9: Why AI is key to luxury's future
  9. Access no longer the new scarcity for global wealthy: report
  10. How to advise your audience without wagging your finger at them?
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Watches and jewelry

How did Patek Philippe build an Instagram following of nearly 2M in five years?

December 6, 2023

Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG

 

By Luxury Marketer Intelligence

The last major independent, family-owned Swiss watchmaker had its work cut out in 2018: how to launch and stand out on Instagram when all its competitors already had a presence on that platform?

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  6. 1 week left – Countdown begins for Luxury Outlook Summit New York
  7. Why brands should scale back and focus on the core to drive growth
  8. Webinar Oct. 9: Why AI is key to luxury's future
  9. Access no longer the new scarcity for global wealthy: report
  10. How to advise your audience without wagging your finger at them?


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RECENT INTELLIGENCE
Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
May 29, 2026
Future of refrigeration in the luxury home – and what consumers are telling brands
May 29, 2026
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Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
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