Marketing
October 20, 2023
Gen Z consumers are moving from traditional games to user-generated content games such as Roblox. LVMH, Gucci and Balenciaga lead the pack for luxury activations on these gaming platforms. Image credit: LVMH
By Staff reports
Curated headlines by Luxury Roundtable
We bring you the latest headlines in luxury to save you time. Please note that most sources are behind paywalls.
{"ct":"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","iv":"dd97104787411fd7093805ab708fa8f0","s":"0789571b9cd90975"}
Share your thoughts. Click here