Marketing
October 20, 2023
Gen Z consumers are moving from traditional games to user-generated content games such as Roblox. LVMH, Gucci and Balenciaga lead the pack for luxury activations on these gaming platforms. Image credit: LVMH
By Staff reports
Curated headlines by Luxury Roundtable
We bring you the latest headlines in luxury to save you time. Please note that most sources are behind paywalls.
{"ct":"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","iv":"fa3041b7bba00bd5ad9aca585b169cf3","s":"00a7596acb68a47e"}
Share your thoughts. Click here