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Fine dining, wines and spirits

Chandon focuses on enhanced lifestyle experiences with Napa Valley outpost makeover

October 19, 2023

Immersive experiences at vineyards such as Chandon Home California in Napa Valley are key to retaining the loyalty of wealthy consumers of sparkling wine. Image credit: ©ARR Immersive experiences at vineyards such as Chandon Home California in Napa Valley are key to retaining the loyalty of wealthy consumers of sparkling wine. Image credit: ©ARR

 

By Staff reports

LVMH has overhauled the first of its six Chandon Homes around the world as it emphasizes the experiences and lifestyle around quality sparkling wine consumption, particularly its Chandon brand.

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MOST READ
  1. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. Two silent killers of luxury
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. In 2024, expect more of the same in China. Now is the time to optimize
  6. Rise of experiential luxury in India 
  7. State of the art market: US remains No. 1 for transactions as global sales drop 4pc to $65B amid slowdown
  8. Marketing needs to catch up to consumer usage of AI
  9. How HNW and ultra-affluent consumers qualify new relationships and introductions
  10. Podcast: How will the luxury giants grow in 2024: organically or via M&A?


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