Luxury Marketer
  1. Why luxury brands must pay attention to the branded residences opportunity: report
  2. Argentina: Reopening of a sleeping giant for luxury
  3. More connected, data-led and performance approach to influence business travel: trends
  4. Hennessy, bowing to contemporary tastes, enters new spirits category in company-first
  5. How AI is redefining retail real estate: report
  6. Luxury housing market growth slows in key cities worldwide: report
  7. Ending Coty deal, Kering signs 50-year beauty license with L’Oréal for flagship Gucci brand
  8. LVMH unveils most ambitious global program yet to showcase nature, craft and culture of 46 maisons
  9. Luxury brands build demand. Associates build loyalty
  10. New challenge for brands: Cost of running AI at scale
  1. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  2. Argentina: Reopening of a sleeping giant for luxury
  3. LVMH ramps up presence in media with Paris Match acquisition
  4. Hermès, Brunello Cucinelli, Mytheresa, Bain and McKinsey win Luxury Roundtable Awards
  5. Cartier owner Richemont H1 sales up 12pc to $10.9B amidst economic, geopolitical uncertainty
  6. Why licensing in luxury and fashion maintains its allure
  7. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  8. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  9. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  10. How did Patek Philippe build an Instagram following of nearly 2M in five years?
Comment

Fine dining, wines and spirits

Krug Champagne pairs with music in new Tasting Sound popup initiative

September 27, 2023

Five Krug Lover artists were inspired to translate their tasting sensations into music with two new Krug Echoes: musical compositions that accompany a glass of Krug: Joseph’s Theme: Dream Variation with Krug Grande Cuvée 171ème Édition and Joseph’s Theme: Freedom Variation with Krug Rosé 27ème Édition. Image credit: ©ARR, Krug Five Krug Lover artists were inspired to translate their tasting sensations into music with two new Krug Echoes: musical compositions that accompany a glass of Krug: Joseph’s Theme: Dream Variation with Krug Grande Cuvée 171ème Édition and Joseph’s Theme: Freedom Variation with Krug Rosé 27ème Édition. Image credit: ©ARR, Krug

 

By Staff reports

Extending LVMH’s association with entertainment and popular culture, its Krug Champagne brand has debuted a new multisensory experience by bringing music to the spirits tasting process.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  2. Argentina: Reopening of a sleeping giant for luxury
  3. LVMH ramps up presence in media with Paris Match acquisition
  4. Hermès, Brunello Cucinelli, Mytheresa, Bain and McKinsey win Luxury Roundtable Awards
  5. Cartier owner Richemont H1 sales up 12pc to $10.9B amidst economic, geopolitical uncertainty
  6. Why licensing in luxury and fashion maintains its allure
  7. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  8. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  9. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  10. How did Patek Philippe build an Instagram following of nearly 2M in five years?


MORE IN Marketing
Luxury brands build demand. Associates build loyalty
July 7, 2026
Indian luxury needs new pitch: From Made in India to Owned by India
July 6, 2026
Growth that works today is not always the growth that builds tomorrow
June 29, 2026
Navigating the FIFA World Cup through loyalty
June 28, 2026
7 new rules of competitive advantage in luxury: Why the new moat is behavioral Open to all readers
June 16, 2026
AI transforming marketing, but not as much CMO function: report
June 15, 2026



RECENT INTELLIGENCE
Why luxury brands must pay attention to the branded residences opportunity: report
July 13, 2026
Argentina: Reopening of a sleeping giant for luxury
July 12, 2026
More connected, data-led and performance approach to influence business travel: trends
July 12, 2026

How AI is redefining retail real estate: report
July 9, 2026
Luxury housing market growth slows in key cities worldwide: report
July 8, 2026
Ending Coty deal, Kering signs 50-year beauty license with L’Oréal for flagship Gucci brand
July 8, 2026