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  1. More generations, more pressure in beauty and cosmetics market: report
  2. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  3. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report
  4. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  5. Nearly two-thirds of Europeans trying to reduce consumption over financial concerns: report
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  7. How to redefine retail stores as AI, convenience and shifting spending power shape behavior: report
  8. Why luxury brands are monetizing proximity — and risking symbolic dilution in the process
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  10. Gstaad tops list of most expensive holiday property markets in Europe’s Alpine region
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Fine dining, wines and spirits

Krug Champagne pairs with music in new Tasting Sound popup initiative

September 27, 2023

Five Krug Lover artists were inspired to translate their tasting sensations into music with two new Krug Echoes: musical compositions that accompany a glass of Krug: Joseph’s Theme: Dream Variation with Krug Grande Cuvée 171ème Édition and Joseph’s Theme: Freedom Variation with Krug Rosé 27ème Édition. Image credit: ©ARR, Krug Five Krug Lover artists were inspired to translate their tasting sensations into music with two new Krug Echoes: musical compositions that accompany a glass of Krug: Joseph’s Theme: Dream Variation with Krug Grande Cuvée 171ème Édition and Joseph’s Theme: Freedom Variation with Krug Rosé 27ème Édition. Image credit: ©ARR, Krug

 

By Staff reports

Extending LVMH’s association with entertainment and popular culture, its Krug Champagne brand has debuted a new multisensory experience by bringing music to the spirits tasting process.

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  1. More generations, more pressure in beauty and cosmetics market: report
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  3. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report
  4. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  5. Nearly two-thirds of Europeans trying to reduce consumption over financial concerns: report
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  7. How to redefine retail stores as AI, convenience and shifting spending power shape behavior: report
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