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Columns

Try this: Tesla and Airbnb’s bottom-up thinking vs. national down

July 17, 2023

Mike Fantis Mike Fantis

 

By Mike Fantis

Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”

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NEW INTELLIGENCE

MOST READ
  1. Ruinart invites Japanese artist Tadashi Kawamata to join its Conversations with Nature
  2. Rolls-Royce Americas CEO to headline Luxury Outlook Summit 2026 New York Jan. 14-15. Join us!
  3. How the wealthy are influencing the evolution of yacht design 
  4. How did Patek Philippe build an Instagram following of nearly 2M in five years?
  5. Global ultra-wealthy population reaches record high of 556,850 individuals: report
  6. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  7. Bank returns now compete with yields on prime residential assets: report
  8. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  9. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  10. LVMH ramps up presence in media with Paris Match acquisition


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