Luxury Marketer

Outlook

Slow recovery continues for luxury in China, Japan

March 30, 2026

Many retailers overlook the signals of current customers who might be willing to move to a more valuable customer bucket if given the right opportunity Many retailers overlook the signals of current customers who might be willing to move to a more valuable customer bucket if given the right opportunity

 

Growth in key Asian luxury markets is becoming increasingly fragmented, polarized and harder to extract, placing a premium on execution, brand relevance and disciplined distribution.

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