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Retail

Early December may overtake Black Friday as peak holiday shopping window this year: study

October 29, 2026

Strong performance on the high street and luxury boulevards is key for luxury retail. Image credit: Shutterstock Strong performance on the high street and luxury boulevards is key for luxury retail. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

Black Friday traditionally marks the unofficial start of the holiday shopping season. However, this year consumers are planning to make their biggest holiday shopping push a little later.

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