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  3. From ownership to proven worth: Why luxury is entering its most honest era yet Open to all readers
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  5. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving Open to all readers
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  9. Which global cities are creating the best opportunities for investors, occupiers?
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  1. Which global cities are creating the best opportunities for investors, occupiers?
  2. Why brands missed the moment on social 
  3. Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks
  4. From ownership to proven worth: Why luxury is entering its most honest era yet 
  5. LVMH entices future talent in creative, craftsmanship and customer experience through maison exhibition
  6. 68pc of small business owners to up marketing budgets in 2026
  7. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report
  8. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  9. Your invitation to join us at the Luxury Outlook Summit 2025
  10. See who's speaking at the Luxury Outlook Summit 2025 New York
Comment

AI, Tech & Automation

Luxury marketers and professionals can co-opt AI – or else

December 31, 2025

AI, like the Internet/World Wide Web, social media and mobile before it, is a key member of the Digital Quad: the four transformational technologies that impact consumers' work and play lives, for better or worse. Image credit: Treecha, Shutterstock AI, like the Internet/World Wide Web, social media and mobile before it, is a key member of the Digital Quad: the four transformational technologies that impact consumers' work and play lives, for better or worse. Image credit: Treecha, Shutterstock

 

By Mickey Alam Khan

How we co-opt AI in our lives – professionally and personally – will mark the difference between success and failure in the second half of this decade for luxury marketers, retailers and professionals.

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NEW INTELLIGENCE

MOST READ
  1. Which global cities are creating the best opportunities for investors, occupiers?
  2. Why brands missed the moment on social 
  3. Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks
  4. From ownership to proven worth: Why luxury is entering its most honest era yet 
  5. LVMH entices future talent in creative, craftsmanship and customer experience through maison exhibition
  6. 68pc of small business owners to up marketing budgets in 2026
  7. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report
  8. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  9. Your invitation to join us at the Luxury Outlook Summit 2025
  10. See who's speaking at the Luxury Outlook Summit 2025 New York


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