Luxury Marketer
  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  9. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. Growth that works today is not always the growth that builds tomorrow
  7. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. Indian luxury needs new pitch: From Made in India to Owned by India
  10. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
Comment

Strategy

How to install purpose in your brand and company

September 14, 2023

Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad

 

By Rich DePencier and Philippe Harousseau

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. Growth that works today is not always the growth that builds tomorrow
  7. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. Indian luxury needs new pitch: From Made in India to Owned by India
  10. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report


MORE IN Strategy
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
Indian luxury needs new pitch: From Made in India to Owned by India
July 6, 2026
Are luxury brands walking away from aspirational consumers?
June 10, 2026
How to structure your wealth for the next decade
March 15, 2026
How to build an art collection
March 15, 2026
How positioning and pricing are rapidly changing the definition of luxury
March 13, 2026



RECENT INTELLIGENCE
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
August 31, 2026
Consumer trust in AI set to grow 15 percentage points by 2030: report
August 28, 2026

In China, burden of proof moves from buyer to luxury brand
August 28, 2026
Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
August 26, 2026
Why jewelry is luxury’s most interesting exception Open to all readers
August 25, 2026