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Cars

Bentley Motors debuts new immersive, digitally savvy retail concept borrowing cues from hospitality

September 24, 2026

Interior of new-look Bentley Motors showroom. Image credit: Bentley Motors Interior of new-look Bentley Motors showroom. Image credit: Bentley Motors

 

By Luxury Marketer Intelligence

British automaker Bentley Motors has launched a new global retail concept, aiming to transform the traditional automotive showroom into a more immersive, digitally connected luxury environment.

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