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Retail

Accelerating consumer use of AI forces luxury business to reinvent customer discovery and experience: report

July 1, 2026

Luxury consumers are outpacing brands in their use of technology for product discovery. Image credit: Shutterstock Luxury consumers are outpacing brands in their use of technology for product discovery. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

Artificial intelligence has established itself as a key strategic priority for the global luxury business and is increasingly used for luxury purchases by its consumers.

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