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Sports

Formula One is most-wanted sport event on calendar for affluent consumers globally

June 24, 2026

Formula One is the preferred sporting event for affluent and HNW consumers worldwide. Image credit: Formula One Formula One is the preferred sporting event for affluent and HNW consumers worldwide. Image credit: Formula One

 

By Luxury Marketer Intelligence

Among affluent consumers globally, Formula One is now the most wanted sport event on the calendar.

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  5. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
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