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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  5. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
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  9. In 2024, expect more of the same in China. Now is the time to optimize
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Craftsmanship and métier

People behind the product: LVMH demystifies the process with 13 maisons

December 12, 2023

Trunk-maker Anouk shares her pride as being part of a long line of craftsmen making Louis Vuitton's iconic Courrier Lozine 110 trunk. Image: Louis Vuitton Trunk-maker Anouk shares her pride as being part of a long line of craftsmen making Louis Vuitton's iconic Courrier Lozine 110 trunk. Image: Louis Vuitton

 

By Luxury Marketer Intelligence

What makes a product from an LVMH brand so desirable and long-lasting?

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MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  5. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  6. Rise of experiential luxury in India 
  7. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  8. How HNW and ultra-affluent consumers qualify new relationships and introductions
  9. In 2024, expect more of the same in China. Now is the time to optimize
  10. Are luxury brands walking away from aspirational consumers?


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