Luxury Marketer
  1. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
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  4. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
  5. Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
  6. Future of luxury goods is AI-powered transformation: report
  7. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  8. Brands are failing to nail community in a fragmented market: report
  9. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  10. What are the new rules of true luxury? British luxury marketers expound
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  6. 1 week left – Countdown begins for Luxury Outlook Summit New York
  7. Why brands should scale back and focus on the core to drive growth
  8. Webinar Oct. 9: Why AI is key to luxury's future
  9. Access no longer the new scarcity for global wealthy: report
  10. How to advise your audience without wagging your finger at them?
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Craftsmanship and métier

People behind the product: LVMH demystifies the process with 13 maisons

December 12, 2023

Trunk-maker Anouk shares her pride as being part of a long line of craftsmen making Louis Vuitton's iconic Courrier Lozine 110 trunk. Image: Louis Vuitton Trunk-maker Anouk shares her pride as being part of a long line of craftsmen making Louis Vuitton's iconic Courrier Lozine 110 trunk. Image: Louis Vuitton

 

By Luxury Marketer Intelligence

What makes a product from an LVMH brand so desirable and long-lasting?

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  6. 1 week left – Countdown begins for Luxury Outlook Summit New York
  7. Why brands should scale back and focus on the core to drive growth
  8. Webinar Oct. 9: Why AI is key to luxury's future
  9. Access no longer the new scarcity for global wealthy: report
  10. How to advise your audience without wagging your finger at them?


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Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
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