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  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  9. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. Indian luxury needs new pitch: From Made in India to Owned by India
  7. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  8. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  9. Growth that works today is not always the growth that builds tomorrow
  10. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
Comment

Craftsmanship and métier

People behind the product: LVMH demystifies the process with 13 maisons

December 12, 2023

Trunk-maker Anouk shares her pride as being part of a long line of craftsmen making Louis Vuitton's iconic Courrier Lozine 110 trunk. Image: Louis Vuitton Trunk-maker Anouk shares her pride as being part of a long line of craftsmen making Louis Vuitton's iconic Courrier Lozine 110 trunk. Image: Louis Vuitton

 

By Luxury Marketer Intelligence

What makes a product from an LVMH brand so desirable and long-lasting?

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MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. Indian luxury needs new pitch: From Made in India to Owned by India
  7. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  8. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  9. Growth that works today is not always the growth that builds tomorrow
  10. How AI shopping can quietly erode brand loyalty – and what it means for luxury 


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