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Comment

Couture, fashion and leather goods

Report: How Gen Z is changing luxury and fashion

November 27, 2023

Italy's Gucci has been successful at appealing to Gen Z consumers with vibrant messaging, eye-catching merchandise and a presence on platforms that matter such as the metaverse, Instagram and TikTok. Image: Gucci Visions exhibition in June 2023 at Gucci Garden in Florence Italy's Gucci has been successful at appealing to Gen Z consumers with vibrant messaging, eye-catching merchandise and a presence on platforms that matter such as the metaverse, Instagram and TikTok. Image: Gucci Visions exhibition in June 2023 at Gucci Garden in Florence

 

By Luxury Marketer Intelligence

While Gen Z will arguably be one of the most important consumer groups in the medium term as these consumers gain purchasing power, they will also form the backbone of economic growth and consumption in luxury goods and fashion in the next 10 years.

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