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  1. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
  2. Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
  3. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  4. Nearly 50pc of companies now generate value with AI: report
  5. Rise of experiential luxury in India Open to all readers
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  7. Gen Z, Millennial donors bring new approach to giving: report
  8. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  9. Zurich, Tokyo have highest global housing bubble risk: report
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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  4. Two silent killers of luxury
  5. AI engines replacing search as starting point for affluent travel research: report 
  6. How HNW and ultra-affluent consumers qualify new relationships and introductions
  7. Marketing needs to catch up to consumer usage of AI
  8. Rise of experiential luxury in India 
  9. In 2024, expect more of the same in China. Now is the time to optimize
  10. State of the art market: US remains No. 1 for transactions as global sales drop 4pc to $65B amid slowdown
Comment

Research

Report: When should marketers gather consumer insights?

October 17, 2023

Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research

 

By Staff reports

Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.

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