Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
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","iv":"1d5077ee7e5a21860b977fb2eb37e165","s":"25a2a7852657789e"}
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