Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
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","iv":"0ae49f1c70d55e3b713f4b089bf51e5d","s":"20178cb021fbaafc"}
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