Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
{"ct":"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","iv":"ea2feb63eac83c394cdc0a8d29bf9020","s":"c2688048328a84cb"}
Share your thoughts. Click here