Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
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","iv":"c60654b21baca493dfd03766662b92cd","s":"4aa8a49b4e5e1089"}
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