Luxury Marketer
  1. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
  2. Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
  3. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  4. Nearly 50pc of companies now generate value with AI: report
  5. Rise of experiential luxury in India Open to all readers
  6. Yachting: Sea of sameness?
  7. Gen Z, Millennial donors bring new approach to giving: report
  8. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  9. Zurich, Tokyo have highest global housing bubble risk: report
  10. Two silent killers of luxury
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  3. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. AI engines replacing search as starting point for affluent travel research: report 
  6. Two silent killers of luxury
  7. How HNW and ultra-affluent consumers qualify new relationships and introductions
  8. Rise of experiential luxury in India 
  9. Marketing needs to catch up to consumer usage of AI
  10. In 2024, expect more of the same in China. Now is the time to optimize
Comment

Strategy

How to install purpose in your brand and company

September 14, 2023

Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad Sticking to a well-defined corporate purpose will engender trust with customers, prospects and stakeholders in good times and bad

 

By Rich DePencier and Philippe Harousseau

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  3. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. AI engines replacing search as starting point for affluent travel research: report 
  6. Two silent killers of luxury
  7. How HNW and ultra-affluent consumers qualify new relationships and introductions
  8. Rise of experiential luxury in India 
  9. Marketing needs to catch up to consumer usage of AI
  10. In 2024, expect more of the same in China. Now is the time to optimize


MORE IN Strategy
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
Indian luxury needs new pitch: From Made in India to Owned by India
July 6, 2026
Are luxury brands walking away from aspirational consumers?
June 10, 2026
How to structure your wealth for the next decade
March 15, 2026
How to build an art collection
March 15, 2026



RECENT INTELLIGENCE
Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
October 16, 2026
Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
October 12, 2026
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026

Rise of experiential luxury in India Open to all readers
October 1, 2026
Yachting: Sea of sameness?
September 30, 2026
Gen Z, Millennial donors bring new approach to giving: report
September 30, 2026