Luxury Marketer
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Marketing

Understanding UHNW at the level of behavioral psychology

August 10, 2026

How will the aspirational, affluent and wealthy consumers adjust their spending in 2025 and what will that mean for luxury brands and retailers? Find out Jan. 15 at the Luxury Marketing Summit in New York Affluent buyers live extraordinarily complex lives. The way they evaluate decisions is fundamentally different. Image credit: Shutterstock

 

By Antonia J. A. Hock

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NEW INTELLIGENCE

MOST READ
  1. Early December may overtake Black Friday as peak holiday shopping window this year: study
  2. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  3. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  4. Next generation set to reshape family offices, with different perspectives on wealth management: study
  5. How AI is reshaping the digital and real economies: study
  6. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  7. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them 
  8. Photos from the Luxury Commercial Real Estate Summit 2026 
  9. In 2024, expect more of the same in China. Now is the time to optimize
  10. More connected, data-led and performance approach to influence business travel: trends


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