Luxury Marketer
  1. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  2. Nearly 50pc of companies now generate value with AI: report
  3. Rise of experiential luxury in India Open to all readers
  4. Yachting: Sea of sameness?
  5. Gen Z, Millennial donors bring new approach to giving: report
  6. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  7. Zurich, Tokyo have highest global housing bubble risk: report
  8. Two silent killers of luxury
  9. On experience: Ultra-high-value travelers no longer impressed by abundance
  10. Bank of America lowers 2027 luxury business forecast with sluggish third-quarter 2026 growth
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Engagement through experiences key for success, Asian Racing Conference hears
  3. French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
  4. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  5. Four Seasons, touting personalized service, debuts new leg of Based on a True Stay campaign
  6. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  7. Register now for the Global Wealth Conference New York Nov. 13!
  8. Attitudes to overseas and domestic luxury travel maturing in India
  9. Heading into 2025, 3 out of 5 luxury travelers are women
  10. HNW collector comfort with buying fine art online surges
Comment

Marketing

How luxury brands can forge better customer engagement and loyalty

October 9, 2024

Burberry fall collection 2024. Image credit: Burberry Burberry fall collection 2024. Image credit: Burberry

 

By Michelle Wood

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Engagement through experiences key for success, Asian Racing Conference hears
  3. French luxury giant LVMH posts 3pc increase in H1 2026 revenue to $44B, showing signs of recovery amidst geopolitical turmoil
  4. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc
  5. Four Seasons, touting personalized service, debuts new leg of Based on a True Stay campaign
  6. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  7. Register now for the Global Wealth Conference New York Nov. 13!
  8. Attitudes to overseas and domestic luxury travel maturing in India
  9. Heading into 2025, 3 out of 5 luxury travelers are women
  10. HNW collector comfort with buying fine art online surges


MORE IN Advertising & marketing
Marketing is not a straight line to a sale Open to all readers
September 25, 2026
Marketing needs to catch up to consumer usage of AI
September 24, 2026
New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior Open to all readers
August 17, 2026
Can luxury brands win at performance marketing without losing their mystique? Open to all readers
August 13, 2026
Understanding UHNW at the level of behavioral psychology
August 10, 2026
Death of the agency model – and what replaces it Open to all readers
July 21, 2026



RECENT INTELLIGENCE
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026
Nearly 50pc of companies now generate value with AI: report
October 2, 2026
Rise of experiential luxury in India Open to all readers
October 1, 2026

Gen Z, Millennial donors bring new approach to giving: report
September 30, 2026
Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
September 29, 2026
Zurich, Tokyo have highest global housing bubble risk: report
September 29, 2026