How luxury brands can forge better customer engagement and loyalty
Posted By Luxury Marketer Columnist On In Advertising & marketing, Columns, Featured, Marketing, News, Newsletter, Research, Retail | No Comments
{"ct":"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","iv":"c28845fcd868ea8e070e613ee398d6fe","s":"715f4045abd3a48d"}

Burberry fall collection 2024. Image credit: Burberry